Let me tell you why TikTok (formerly Musical.ly) should matter to everyone?

TikTok is considered a social network, especially among teenagers as a short video platform. It's more of a social network since a user can share videos among a wide range of categories from viral challenges to different amazing lip syncing ideas. and that's exactly what makes TikTok an amazing app to grab your attention. And TikTok’s huge viral sign, is the fact that it has hit over 1 billion in app downloads overall. Making it more popular and and even more influential. Serving all types of influencers on a golden plate. Not to forget the fact that TikTok is currently raising security concerns and this is a huge challenge the Chinese company must go through. Especially under the vulnerability umbrella. As the applications mother company ByteDance has stumbled upon a settlement with the parties who filed a lawsuit against TikTok’s limited data protection policies. Addressed in proposing 1.1 Million $ settlement, Disputing important claims as part of the complaint. Assuring that a resolution has been made. And finally we come across what matters the most. What makes TikTok different from its ancestor Musical.ly. In one way we can conclude that the modernized TikTok is not only about lip syncing but more about a broader options of various content, as: adding special filters, sound snippets, wide selection of sounds and ...etc. It ended up being endorsed by celebrities, starting with the very famous #tumbleweedChallenge by Jimmy fallon, in late 2018. All we can say is that we must focus on the popular platforms coming up nowadays and paying good attention to what could possibly raise our ROI!